QUEER COLLECTIVE STUDIOS
LGBTQ2S+ Marketing & Consultancy
Our non-profit arm is how we connect & contribute to grass-roots queer culture. Queer Collective Studios is where we connect our corporate partners to the culture.
QUEER COLLECTIVE STUDIOS
QUEER COLLECTIVE STUDIOS
SERVICES
-
LGBTQ2S+ Consultancy
We craft & consult to help create authentic LGBTQ2S+ campaigns & messaging. Helping brands genuinely connect with the community while celebrating its diversity and vibrancy.
-
Content Creation
We blend creative collaboration with trending queer culture to craft impactful, tailored content—graphics, social media management, photography, and videography—so you don’t have to.
-
Campaigns
We craft authentic, unique queer-focused marketing campaigns—from ideation to final reporting. We blend cultural insights and design thinking to deliver innovative strategies, creative direction, and community engagement that resonate and drive results.
-
Events & Talks
Our expert event producers create unforgettable queer events with seamless brand integration, offering full production, talent curation, stage design, and standout moments to bring your brand to life.
PORTFOLIO
Vizzy Hard Seltzer | BEVERAGE
Vizzy Hard Seltzer Launched in Canada in 2021 & has stood out in this crowded marketplace by standing up for LGBTQ+ rights. For the past four years, we’ve worked as consultants & community partners (through our non-profit arm) to ensure each ambitious Pride campaign is authentic, meaningful & resonates with the true essence of our community.
In 2021, we partnered with Vizzy Hard Seltzer to launch the #VizzybilityProject, awarding four Canadian queer creatives grants and prize packages valued at $35K each. As part of the initiative, our team co-created & led the month-long artist incubator program & consulted on the overall campaign.
By 2023, our partnership with Vizzy deepened as we took on a key role in ideating and consulting on their Pride campaign from concept to execution. The result? The #VizzybilityBooth—a transparent photo booth inspired by the role photo booths once played as safe spaces for queer love and intimacy. Its design celebrated visibility and honored the rich history of queer expression through photography.
In 2024, we expanded this partnership with a joint “Stream it Forward” Pride fundraising campaign alongside Vizzy and Amazon Streaming. Our team custom-curated the Pride film and TV playlist alongside the campaign’s messaging. Proceeds supported Queer Collective’s non-profit programs, which Vizzy continues to champion through ongoing sponsorship and increased year-over-year support since 2021.
FEELD | DATING APP
In June 2023, we partnered with Feeld to produce and host Toronto’s Feeld Socials and Feeld Forums, creating a vibrant space for Toronto’s queer non-monogamous community. Designed to spark curiosity & connection, these events drew over 300 RSVPs each.
Through carefully curated panel discussions and custom conversation cards, we fostered deep, meaningful dialogue among attendees. Our events also tapped into our expansive network of influencers, educators, and community leaders, driving exposure and facilitating connections with knowledge holders.
Building on this success, we launched a long-term 2024 podcast partnership with Feeld, co-creating episodes on thoughtfully curated topics featuring their expert representatives. This collaboration generated 268.8K total views on sponsored content, amplifying Feeld’s message and impact.
EVIO Beauty | BEAUTY
From 2023 to 2024, Queer Collective partnered with EVIO Beauty to present Turning Heads Vol. II, a short film celebrating queer expression through makeup. The project told authentic queer stories while reclaiming makeup as a powerful medium for individuality and identity.
As part of this collaboration, we co-created a product line featuring art-forward packaging, campaign copy, and naming developed by QC Studios. EVIO Beauty products were showcased in the film, with final looks integrated into the promotional campaign, also directed and produced by QC Studios. The film premiered at Hot Docs Cinema to a sold-out audience, alongside a curated product sampling and a panel discussion on releasing internalized homophobia and embracing queer audacity.
Procter & Gamble | CONSUMER GOODS
In June 2024, we partnered with P&G to curate a custom Pride Fireside chat for their internal LGBTQ+ employee group. The talk covered overarching topics such as inclusive behaviors, ally ship & authentic expression.
Molson Coors | BEVERAGE
In July 2024, we hosted a digital Fireside Chat for over 1,000 Molson Coors employees across North America. This session delved into the dos and don’ts of rainbow marketing, shared our best practices, and explored case studies through our collaboration with Vizzy Hard Seltzer.
JVN Hair | BEAUTY
In June 2022, we partnered with JVN Hair to curate and moderate a panel at their Influencer Blowout Styling Milk launch event. Featuring Myles Sexton, Sasha Exeter, and Morgan Tully, the panel explored identity, representation, and sustainability within the beauty industry, fostering meaningful conversations around these key themes.
Building on this collaboration, we hosted Jonathan Van Ness on our podcast to discuss LGBTQ+ rights and self-care, seamlessly integrating their product line into the conversation. Following these successful initiatives, JVN Hair extended their support by contributing to our non-profit programs, strengthening the partnership further.
VISA | Banking
In 2022, we partnered with VISA to consult on their Visa Debit Pride Campaign, providing insights on creative direction and casting. Our role was to ensure the campaign was authentic, meaningful and resonated with the essence of the LGBTQ+ community.
Brickworks Cider | BEVERAGE
In 2022, we partnered with Brickworks Cider to ensure their Pride campaign and activations authentically reflected the spirit of the LGBTQ+ community. As part of this collaboration, we curated and promoted three live music Pride events, featuring performances by talented artists that captivated audiences and brought the celebration to life.
We also produced a vibrant photoshoot and designed custom graphics for Pride merchandise, wall decals, table talkers, and event posters, creating a cohesive and impactful visual identity. The success of these initiatives exceeded expectations, and Brickworks invited us back the following year to recreate and expand on the magic.
queer collective
queer collective
When you work with us, your campaign, event, & content will all be made by & for the queer community.
